CityU Court Member and recipient of the First Distinguished Alumni Award Dr John Chan shared his insightful and inspiring stories on business management and personal life at the Business Leader Forum organised by Department of Marketing on 10 October. Some 270 students, alumni and business executives attended the meeting.

At the talk, Dr Chan revealed five DNAs to business success and 32 tips to avoid failure, and analysed the pros and cons of starting a business from the 4Ps marketing perspective – Product, Price, Place, and Promotion. He also gave practical advice on preventing, reacting to, and overcoming crises, and how one can stand firm and move forward from a challenging and difficult situation. To close the forum, he encouraged students to pursue their careers with passion, perseverance and a good learning attitude. Dr Chan is a graduate of EMBA and DBA programmes at CityU.

Dr John Chan shares his wisdom with 270 participants at the Business Leader Forum.

Dr John Chan (third from right) with President (middle), Ms Kathy Chan, Associate Vice-President (Alumni Relations), and colleagues of the Department of Marketing.